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Intelligent

Ink 

COPY & CONTENT

Intelligent Ink adopts a comprehensive approach towards web content and web copy, designed to captivate readers while optimizing for search engine visibility. The team understands that creating content for the web requires an intricate balance between engaging storytelling, clear and concise information, and strategic SEO practices.

WHAT'S THE DIFFERENCE BETWEEN COPY AND CONTENT?
Copy and content are two written elements in marketing and communication, each serving distinct purposes. Copy refers to the persuasive and promotional text used to compel the audience to take immediate action, such as making a purchase or subscribing to a service. It is concise, attention-grabbing, and sales-oriented.

 

Content refers to informative, valuable, and engaging material that aims to educate, entertain, or inspire the audience. Content is more long-form, focuses on building relationships and brand authority, and often addresses broader topics related to the audience's interests or pain points.

At the core of Intelligent Ink's approach is audience-centric writing. The team prioritizes understanding the client's target audience, their interests, needs, and online behavior.

 

This insight guides the creation of content that resonates, persuades, and motivates. The aim is to produce web copy that speaks directly to the reader, fostering a connection between the brand and its audience.

 

Integral to our approach is the application of SEO principles. Intelligent Ink recognizes the importance of visibility in the vast digital landscape. We ensure all web copy and content are optimized for relevant keywords without compromising readability and engagement.

 

Intelligent Ink always ensures that web content and copy align with the client's brand voice and message. Consistency is key in brand storytelling, and the team works to maintain this across all web content. We create a cohesive narrative that encapsulates a brand's values and identity, leaving a lasting impression on your audience.

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DALL·E 2023-07-23 11.25.56 - a writer writing in a notepad in a futuristic dive bar with l

INDEX


START                      PARTNERS

WHAT WE DO         CONSULTATION

HOW WE DO IT       WEB CONTENT / WEB COPY

FREE SEO                PHILOSOPHY

PRICING                   WHO WE ARE

©BIG WAU 2024

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